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Why Authentic Content Matters in Higher Ed Marketing

See how authentic, student-led content helped SDSU increase engagement and connect with prospective students throughout their college decision journey.

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Robots.txt and Why It Matters for Your Site

Learn what robots.txt does, how it controls website crawlers, and why the right settings matter for your visibility in search and AI results.

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Click Rain Trendigital smiling in front of the giant sundae statue outside of the Wells Visitor Center in Le Mars, Iowa on a sunny day.

Trendigital 2026: Expanding Our Expertise Across Western South Dakota and Northwest Iowa

Click Rain is expanding its expertise across the region, bringing Trendigital to Western South Dakota and Northwest Iowa to connect with clients, share industry insights, and help marketers navigate the evolving digital landscape.

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Blogs

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Why Authentic Content Matters in Higher Ed Marketing

See how authentic, student-led content helped SDSU increase engagement and connect with prospective students throughout their college decision journey.

Read More »

Robots.txt and Why It Matters for Your Site

Learn what robots.txt does, how it controls website crawlers, and why the right settings matter for your visibility in search and AI results.

Read More »
Click Rain Trendigital smiling in front of the giant sundae statue outside of the Wells Visitor Center in Le Mars, Iowa on a sunny day.

Trendigital 2026: Expanding Our Expertise Across Western South Dakota and Northwest Iowa

Click Rain is expanding its expertise across the region, bringing Trendigital to Western South Dakota and Northwest Iowa to connect with clients, share industry insights, and help marketers navigate the evolving digital landscape.

Read More »

People Trust People: The New Power of Organic Social

Organic social media is about more than going viral. It helps businesses build credibility, showcase their people, and create lasting trust.

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What Gen Z's AI Habits Mean for Higher Ed Marketing

Gen Z is rethinking how they discover, research, and choose a college. From AI-powered search to social media, prospective students are forming impressions long before they visit your website. Explore what these changing habits mean for higher ed marketers and how to reach students with content that builds trust and supports their decision-making.

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Trendigital 2026: Mastering Meta with Levi Scott

Explore Levi Scott's Trendigital 2026 takeaways for better Meta advertising, from creative optimization and conversion tracking to AI best practices.

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People-Centered Messaging: Taking the Confusion out of Conversation

Learn how people-centered messaging helps brands simplify communication, build trust, and create meaningful connections with their audiences.

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Click Rain Associate Director of Marketing, Bailey Wood, using Google Gemini at her desk.

Is AI Driving Hotel Bookings? A Look at What the Data Shows

Is AI search driving hotel bookings? Explore real hospitality data showing how AI-driven traffic impacts traveler engagement, conversions, and revenue.

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Liv and Chelsea collaborate with laptops at HQ

Accessibility in Paid Media

What’s Possible, What’s Not, and Where to Start

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Alex kneels by Emma at desk looking at computer

What Is Bot Traffic in GA4?

If your GA4 data suddenly looks off, bot traffic could be the reason. Here’s how it shows up and what it means for your reporting.

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