What do CitySearch, InsiderPages, Yelp, DMOZ, infoUSA, and Acxiom have in common? Each, on varying levels, plays an important part in helping with a comprehensive search marketing strategy. While many in the SEO space have downplayed the importance of directory listings, we are still firm believers in having a strategy that takes into account the potential of top and secondary tier directories. In fact, we've seen good SEO results when initial on- and off-page factors were applied, but have had even better results when we included a directory listing strategy as part of the search marketing plan.
Bottom line... there are a lot of factors that influence strong search rankings, and directories need to be included in that list. If you want to find out about the other factors that can provide a search lift, contact us and we'll chat.