The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands. In short, the social media balance between relevancy and annoyance remains a delicate one as is evident by some of the report findings. The chart below is telling.
Some other interesting tidbits from the study include:
- 81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed
- 41 percent of consumers have “unfollowed” a company on Twitter (seems low, right?)
- 77 percent of consumers report being more cautious about providing their email address to companies versus last year
Keep it real. Real it relevant. Or you will lose evangelists real fast.