I was a little hard on the McCain camp a few weeks back when I posted about their lack of a targeted online marketing strategy. Well, they apparently heard that gripe from a few different places and just this week, I received a very targeted and relevant email from their campaign (below). I have been getting emails from Obama's South Dakota campaign director for months, but this is the first one I recall from McCain's South Dakota campaign director, which definitely helps to provide a bit of regional flavor. It even has the cliche Mt. Rushmore shot in the header! All joking aside, the visuals certainly help to localize the message and the real kudos is that the event being promoted is actually in my geographic market. Baby steps, man, baby steps.