I've had the chance to talk to several companies this past week who are unhappy with their search rankings. Some have reason to be unhappy, others just expect (unrealistically) to be at the top of the search pile as soon as their site goes live. Regardless, almost all businesses that are under performing in search want to immediately point the finger at their web developer. In some cases, that may be warranted as there are some bad, bad SEO practices that I have come across - even just today! There was a good article on this topic in last month's Search Engine Watch, but I digress.
More often than not, a web developer can only do so much to truly impact SEO. There are a myriad of factors outside of the actual code (both on and off page factors) that can greatly influence search rankings. Quality of site content, linking strategy, and the recency/frequency of content, just to name a few.
It may be easy to point the finger at a web developer when your site is tanking in the search rankings, but be sure to consider all the factors that go into SEO before breaking out the stones. And if you don't know what all those factors are, get in touch with us and let's talk about stepping up your search game.