Certifications in Analytics and AdWords add credibility to our team of online marketing strategists, account coordinators and content strategists. Analytics certifications signify familiarity with the Analytics platform, and the ability to interpret different web metrics. An Adwords Certification demonstrates expertise in display or search ads, Google products, keywords, bidding, and campaign management.
“Receiving this certification has broadened my knowledge of online advertising and digital strategy,” Brittany said. “My position at Click Rain requires a lot of interaction with clients, so it is great to be able to give suggestions to them and answer any questions they may have.”
This is Brittany’s second certification. She received her Google Analytics certification earlier this year.
As a content strategist, Justine is glad to have her Analytics certification so she can better understand site visitors by analyzing their behavior.
“We're not psychic. When we're trying to make content decisions on a site, it's really important to know what people are already engaging with or having trouble finding,” Justine said. “You need to do your research, and Google Analytics is a very effective research method for online audiences.”
Kristina, as an account coordinator, is also excited to share her new analytics certification with the clients she works with.
“I’m excited to be able to compile reports with more authority for the different clients I work with,” Kristina said. “I love tying our online marketing efforts to results on websites and Google Analytics is crucial in bringing those pieces together.”
At Click Rain, we encourage our employees to earn certifications on the Google platforms to better serve the companies we work with. Receiving these certifications enhances our staff’s ability to produce effective online ad campaigns and interpret their results.
Please help us in congratulating our Click Rain-ers on this awesome achievement!