If you read this blog regularly, you know we are big fans of eMarketer. Their data is solid, it's always timely, and they get to the point... no fluff. They recently released a piece on social media and consumers willingness to interact with corporate brands in a social network setting.
I thought the chart from the article was particularly interesting. Specifically, the fact that such a small percentage of respondents said that companies should stay away from interacting with social networks and users.
The obvious takeaway is that most social media users are ready and willing to interact with brands via these channels. However, only the big brands have been quick to embrace. What about the small-to-medium sized players? Should they engage? The answer is yes (usually). The harder questions to answer revolve around what channels to use, what messages to send, how the strategy will be managed, and what level of interaction to take.