The online marketing space changes quickly. Too quickly at times. Today’s social media shiny nickel is tomorrow’s MySpace (oh snap, Rupert Murdoch!). With our heads continually buried in the digital trenches, here are a few trends we’ve seen surfacing in recent weeks.
The Facebook Open Graph is a Pretty Big Deal
Facebook recently rolled out the “open graph”, which will allow developers to integrate Facebook protocols (e.g. “Like”) with their online content. Said another way, Facebook functionality can now live outside of Facebook and across the web. We’re tinkering with it on our site and are expecting to see some widespread use of this in the weeks/months to come. Privacy advocates, however, are already crying foul.
Foursquare is Taking Off, But…
Speaking of shiny nickels, that would be Foursquare. If you don’t feel like your life is enough of an open book, then you need to try Foursquare. There are some very obvious B2C applications for it, but we are anxiously awaiting to see if/how B2B companies will be able to wrap the Foursquare craze into their new media mix. We have a few ideas of our own on this.
Twitter Growth is Slowing, But Engagement Increasing
Not sure we need to say much more than the above headline states. A recent eMarketer report says that by 2012 nearly one-fifth of US Web users, or 36 million people, will be on Twitter. Unlike Facebook, Twitter is still trying to find a viable business model. (They are kicking the tires on “promoted tweets” right now, but the jury is still out on whether or not this is a good idea.) The only certainty here is that as their userbase grows, so does the platform potential.
Other things like iAds, HTML5, Twitter’s @anywhere framework, Android OS, the iPad, and QR codes are starting to become common online vernacular and are going to have a big impact on the way our digital media is consumed. Fun stuff ahead... we’ll be keeping our eyes on the road.