A interesting quote from online marketing thought leader Steve Rubel. You can read the full article on iMedia Connection here.
"A lot of marketers focus on individual sites and technologies. They focus on Facebook strategies, they focus on Twitter strategies. And it's very easy to get caught up in that and be very tactical and not think about how all these different genres integrate into a holistic system. I think that's the biggest disappointment today. A lot of people are doing a lot of great work -- very tactical work -- but not thinking about how all this comes together and how it works together."