Forrester Research is predicting that by 2014, interactive will make up approximately 1/5 of all advertising spending. That sounds like a conservative estimate, especially as traditional media outlets continue to fight for existence and in certain cases, are folding (Ann Arbor News and Seattle Post-Intelligencer being a couple recent print victims). At the center of this interactive advertising growth is search. The Forrester reports predicts around a 100% growth within the next five years in search marketing ad spending. In an increasingly crowded search world, an influx of ad dollars like this will make it critical for businesses that rely heavily on their online visibility to have a polished and proactive search strategy. No more blackhat SEO. No more poorly optimized PPC campaigns. No more "set it and forget it" SEO techniques. And with Yahoo and MSN recently demonstrating their continued commitment (innovation?) to the search game, look for an exciting 12-24 months ahead.