Yes, you read that headline correctly. Would you like to be a part of the 150,000,000? That is the number of “snaps” or self-destructing videos and photos shared each day through Snapchat—over 4.5 BILLION per month! To contrast that number, Instagram says that an average of 40,000,000 photos are shared through their platform each month.
The largest demographic that is utilizing this platform is between 13-25 years old, but the use of this app is growing and expanding outside of its core demographic.
If the 13-25 year old demographic is your target group, then you may want to find a way to incorporate this into your marketing plan. There is not an official platform which facilitates use for businesses, yet the opportunity for your business to sign up for an account is there. Use a Snapchat profile name that represents your brand well and start pushing this to your clients/customers through other forms of media to let them know how they can connect with you on Snapchat.
Have a strategy
Are you trying to drive online sales? Increase foot traffic to your store? Think thoroughly and creatively on how you can capitalize on this. For example Taco Bell recently did this to promote their Beefy Crunch Burrito and they were "blown away" by the results.
Most importantly, you'll want to track your sales and monitor your analytics to measure impact. Make sure that you force your clients/customers to use redemption codes or other means of tracking so that you can measure your success.
Example of how this can work
Picture this: Company XYZ sends out a snap — “50% off all products online: code: SNAP5113$.” Forget blue light special—this is the type of thing that creates massive urgency and will hopefully drive results. Weary of cheats? What if people screenshot and share the coupon or code? You have two choices: A) Who cares? Let it go because people are sharing your content and expanding your brand's footprint on your behalf. B) Use a date and a code specific to that snap, limiting the fraud potential. If it is for an in-store redemption like this, train your staff on what to look for. The youth of today want to be engaged on the social media platforms they use.
Fish where the fish are biting
Snapchat may be a flash in the pan, but it is a large flash at the moment, and with it you have a chance to connect with your customers in a unique way. In my opinion, this form of communication is not going anywhere anytime soon. This demographic is craving this self-destructing form of communication and you need to be thinking of how it could fit in your plan. Snap to it!