With the 2012 cycle revving up, millennials are again poised to play a critical role in who wins in November. Harvard’s Institute of Politics (IOP) Director and former Click Rain client Trey Grayson states, “As the 2012 presidential primary and caucus season draws closer, young people will again have the opportunity to greatly impact the race for the White House. Political campaigns which incorporate an effective youth outreach strategy will have a strong advantage in the 2012 cycle.”
The latest study from the Harvard University Institute of Politics revealed some interesting finds, including:
- Economy remains the top national issue of concern and course of anxiety among 18 to 29 year olds.
- Facebook adoption continues to rise, outpaces Twitter by more than three-to-one.
- Social media tools are viewed as having a greater political impact than in-person advocacy.
- America’s 18 to 29 year olds look first to major national newspapers – followed by “Facebook Friend” statuses – to track 2012 presidential campaign.
“What's been proven in 2008 and in the events in the Middle East of late, is that young adults can make the difference when inspired,” said John Della Volpe, Director of Polling for the Institute of Politics. “And before inspiration happens, it’s important to understand how Millennials communicate.”