A new email marketing term I recently ran across is bacn (actually, an ex-colleague of mine at Sanford Health turned me on to the term). While everyone is familiar with "spam" as it relates to e-mail, bacn refers to messages you have opted in to receive, but for a variety of reason you rarely (if ever) open. I am guilty as charged... my inbox floods quickly with e-mails that I have signed up to receive, but during a busy day, I quickly send them to the deleted folder. I guess it makes me feel like I am getting something done. Bacn is apparently "better than spam, but not as good as a personal e-mail". As in real life, I will take bacn over spam any day. Is it just me, or does online marketing make a person hungry?