This piece from Business Insider is too good not to blog. It's nothing earth shattering to those of us who troll in the digital advertising space, but the quote below hits on the difference - a very, very critical difference - between the Google and Facebook advertising models. Having asked the top brass at several large digitial agencies about the two competiting ad platforms, below is a summary of their responses on the Google vs. Facebok difference:
"The ad executives generally agreed with my macro concern about Facebook as an advertising space, which is that it's like advertising at a party. Facebook's targeting allows you to precisely target which parties you're going to advertise at, but that doesn't mean the people at the parties are interested in hearing your message.
Contrast that with Google, which shows its ads only after people declare that they are looking for a specific product. In other words, they announce in advance that they're interested in the product and that they are looking for information about it, possibly with the intention of buying it. That's the best advertising context in the history of the world."
No more needs to be said. Until someone can replicate Google's model, reach, and market position, it's tough to see them losing their place atop the digital ad dollar heap.
