You may never be asked, “Where were you when the iPhone 5S was released?” But make no mistake about it: the 5s has ushered in a new wave of technology that will greatly affect the future of e-commerce as we know it.
Behind the upgraded speed and new look that came along with this new phone and operating system, there is one innovative feature that gave me goosebumps: the fingerprint reader.
Absolutely. Besides the added functionality of security and ease of logging into your phone, this also means that mobile e-commerce just became even easier.
By all means, the impact of this change will not happen overnight. But there has not been a groundbreaking purchasing option since Amazon introduced “one click” purchasing. Now, just imagine being able to purchase things with a “one touch” mindset.
And I shouldn’t really discredit the security feature of the fingertip reader, as it will also allow better control of fraudulent purchases.
So what does the future look like?
Well, to a certain extent, it's already here. Apple has utilized the fingertip reader as a way for users to purchase items in the Apple Store (which will also increase their revenue).
Integrating the touch sensor will now allow the purchase of apps, music, and videos to become easy and seamless.
But the integration with the Apple Store will only be the precursor to more and more e-commerce-based businesses integrating fingertip purchases into their online business.
I can’t imagine a B2C business not wanting to have this ability for its online store. The security of fingerprint scanning will reduce the risk of fraudulent transactions. Combine that with the simplified shopping process for the consumer and a business could really drive sales. Pretty much a win-win situation.
No doubt Android phones will begin to integrate this technology as well and (who knows?) there may even be a way to utilize this feature with in-store purchases as well.
All in all, Apple’s announcement of the fingerprint reader marked the beginning of a new age of mobile e-commerce.
Way to go, Apple!