The marketing industry, like most industries, has seen some significant cuts as part of the economic downturn. Locally, the parent company of local TV giant KELO recently filed for bankruptcy, the Argus Leader has had to let few folks go, there's been rumblings about some layoffs on the regional agency scene, and many print publications that I pick up are definitely thinner than normal. It's not all doom and gloom, though. One place I haven't see a significant dip is in the online marketing space. We've found that organizations seem to be using their ever-shrinking marketing budgets to beef up online strategies rather than cranking out a new TV spot or securing a large-scale media buy. The reason? Online tactics lack the high production costs of mass media, they are extremely measurable (read: ROI), and they can turn on a dime to react to various opportunities. The chart below gives an idea of some other fat that is being trimmed in the advertising/marketing arena. You can get to the full eMarketer article here.