We find that far too often, organizations tend to quickly overlook the time of day when they do their email drops. Messaging, audience, subject line, and other factors often end up trumping send time. However, depending on the target market, the time of day when a message hits the inbox can make/break a company's email marketing efforts. Emarketer did a piece on this topic recently, shedding a little light on when consumers check email accounts from home. Knowing when people check their inbox, in combination with send time experimentation and other factors, can eventually uncover the sweet spot for your sends.