It might be kind of obvious, but when you're talking about creating a full online strategy, a website is a major component. (And for many folks, it's the component.) Whether you're looking to revise your current site or just starting out, we can help.
Our designers, developers, and project managers will work alongside you to determine your exact website needs, whether you’re a nonprofit, small business, or megacorporation. We'll design a sleek, beautiful, über-functional website that's been made to measure—and made to be measured.
That's because our design team is fully versed in both web design and strategy best practices, from call-to-action buttons to photo selection to sidebar callouts to landing pages. They get what makes a website work, from top nav to bottom line, and will implement it all into a site you'll be happy to call home.
By 2014, web traffic from mobile devices will surpass that of desktop PCs. But the majority of businesses aren’t prepared for the shift—their sites aren’t mobile-friendly, bogging down users with microscopic text, slow loading times, and endless scrolling.
Mobile is the “what’s next” across the board in tech, and we invite your business to be a part of the movement. Our dedicated mobile sites are sleek, quick, and “thumb-friendly” so your customers can press all the right buttons.
Studies have shown that 40% of web users will turn to a competitor’s site after a bad mobile experience. Let us help make sure this doesn’t happen to you.
Classier than a sandwich board and arguably more fuel-efficient than skywriting, email remains the most direct way to reach your audience. Get the word out on branded e-stationery with a custom-designed template that will render beautifully across a variety of email clients and platforms, including mobile.
No flashing neon colors or dancing emoticons here. Just elegant, effective display ads that align perfectly with your brand’s message and creative standards.
Working in tandem with our strategists, our design team will create a digital billboard that adheres to our time-tested best practices, incorporating calls to action, optimal image placement, and relevant copy for the most effective, clickable banner ads possible.
Much like the Bat-symbol illuminating the night skies of Gotham, your brand’s logo should encompass everything your brand stands for—and translate across every medium, from print to digital to nocturnal cloud projection. (Well, not really that last one so much.)
Refresh and revitalize your brand—or rebrand altogether—with a professionally designed logo that simply works, no matter the size, usage, or medium.
We're nerds, and we're OK with that.
Just as you’d (hopefully) never settle for a house made of paper plates and dryer lint, we’d never settle for a website built from anything but the very best.
If you build it, they will come. (Where "it" is your website, and "they" signifies your customers.) But which of your website's pages and tactics are contributing the most revenue—and which are dragging it down?
Our dev team will skillfully connect the dots between customer interaction and website profitability with CRM integration, using your new or existing SugarCRM, SalesForce, Nimble, or other CRM platform. Let us help prove that your website is working the way you want it to—and if the count is against you, we’ll help coach you home.
Gone are the days of a dedicated Webmaster. We’ve given the power to the people with our robust NimbusCMS, seamlessly integrated into all of our custom sites. Our CMS (content management system) puts you in charge of your content with a feature-rich text editor and other web-based administration tools that require virtually no programming knowledge to master.
Best of all, with seamless integration, you can take charge of your site, confident that any and all content you create will work perfectly within the overall design of your site.
Data, much like grain, is not very effective while sitting in a silo. Grain only becomes useful when feeding livestock, being milled into flour for delicious cinnamon rolls, etc. Likewise, data is only valuable if it’s connected, used, and shared. We’ll make sure the proper communication channels are open between your website and your analytics platform, CRM platform, fundraising system, email system, client database, or other third-party data warehouse.
You’ve worked hard to collect your data. Let us help ensure it’s being used to its fullest potential.
From stereo systems to handcrafted soaps—if it’s possible to sell your product(s) online, we’ll build you a system to do so. Our e-commerce solutions include shopping cart functionality, the ability to accept credit cards, calculate shipping and sales tax, utilize coupon codes, and connect directly to your inventory management system.
We’ll also make sure you can track where your customers are coming from and how they interact with your site with advanced e-commerce analytics. So you can get a fix on your customer base without ever having to change out of your bathrobe.
We live for this stuff.
Americans are using smartphones to connect to the web at friends’ homes, at restaurants, while watching TV, and even in bed. In fact, 31% of Americans use a mobile device as their primary method of accessing the web. They’re not even using computers anymore—yet they’re still looking for a fulfilling online experience.
With that in mind, what does your website look like on a mobile device? Is it optimized for mobile-screen viewing? Is it even accessible?
In the online world, mobile is where it’s at. And don’t worry—we’ve been here for a while, and we’d love to bring you along for the ride. We can provide responsive web design or complete mobile site solutions, depending on your company’s needs. Our mobile sites are sleek, elegant, and supremely usable to provide the ultimate online experience to your users.
More than 300 people are BFFs with the Android Robot (we know—we wish he had a cooler name, too), and the Apple App Store currently hosts over 400 million user accounts. So we're not kidding when we say there's a large market for both Android and iOS apps.
Apps can accommodate a complex functionality that's not otherwise possible in a mobile website, enable push notifications and camera functionality, and help monetize your product via app sales. Honestly, they're also just really fun to build.
When it comes to building an app to bolster your business, if you dream it, we can do it—from concept to submission to the Google Play or Apple App Store.
As card-carrying technogeeks, we keep our phones with us every waking—and sleeping—hour of the day. And chances are, your customers do, too, whether they’re checking email on the treadmill, surfing the net during TV commercials, or simply using their smartphone as an alarm clock.
Whether you’re looking to send out text blasts, mobile coupon codes, mobile surveys, or something else entirely, we can help you craft a strategy to meet your customers where they are—to communicate your message to them via text and SMS campaigns without overwhelming them or turning them off to your brand. It’s just another reason we’re so biased toward the online side of marketing.
64% of the time, it works every time.
A building is only structurally sound if it’s built to certain specifications. (This may or may not be a lesson we learned the hard way in the Great Popsicle-Stick Birdhouse Debacle of ‘07.)
In many regards, a website is no different from a building. It needs to be structured properly in order to accommodate visitors, drive sales, and connect people with the information they’re seeking—all as quickly and efficiently as possible. Our expert strategists will draw up a solid information architecture for your site and (we’re trying not to sound cheesy here) provide you with the blueprints for online success.
Believe it or not, the latest buzzword in tech is “content”. Not design or development, but the stuff—the copy, pictures, data, and products—that websites were built to hold.
And it makes sense—your content is the #1 reason people will visit and return to your website. But more often than not, this crucial element is treated as an afterthought—and that needs to change.
Your website’s content should be written, presented, and structured in a way that speaks to your audience, meeting their desired outcomes for your site. We can help discern exactly what your audience needs, and with our knowledge of best practices and finely honed audit tactics, provide you with a strategy for crafting and managing the perfect content for your site.
For most internet users, their first resort when seeking information is to “Google it”. Whether this ubiquitous verb applies to Google, Bing, Yahoo!, etc., chances are they’re heading to a search engine for answers. And with search engine optimization, your website could be the go-to for these answers.
The secret to SEO is no real secret. All you need is good, fresh content, marked up well and structured correctly. Luckily, we’re pros at this—we can help you ensure that your content meets the criteria not only for search engines, but for the needs of other websites to generate inbound links and even further bolster SEO. We know you’re there to answer your clients’ questions. Be there first with search engine optimization from Click Rain.
If we can’t measure it, we don’t do it. It’s why we got into this biz in the first place—we realized that, even more so than excellent design and strategic development, the inherent trackability of every aspect of online marketing could really make websites soar.
Our Google Analytics-certified strategists create informational, actionable analytics reports for our clients that not only analyze past and present website activity, but provide valuable insight on how your site can perform more effectively in the future. We also offer deeper-dive website analysis through RainMetrics, which is capable of tracking the lifelong value of individual site visitors to improve sales and customer experience.
Make informed decisions with foresight that’s backed up by professional analysis of real-time data with website analytics and reporting services from Click Rain.
Traditional outbound marketing—TV and radio spots, magazine ads, postcards, etc.—requires that you find potential customers and advertise to them. Simple enough. But inbound marketing creates a system to help potential customers find your business. And, while we believe that this is infinitely more effective, it’s also a little trickier.
We’ll create an inbound marketing system for you, including tactics such as blogging, email marketing, social media updates, data visualization, and so much more. Attract traffic, realize conversions, and turn customers into repeat customers with the slickest moves on the marketing dance floor.
Our research has shown that mobile customers often have a different set of goals and access to different resources than someone sitting at a desktop computer. Meet the goals of this newly emerging—and steadily growing—crowd with mobile marketing, including mobile websites, dedicated mobile apps, mobile emails, and SMS campaigns.
Google yourself. Often.
Email marketing is where it's at. Well, technically it's where your customers are at. Which is even better.
Whether you’re already using an email platform such as Constant Contact or MailChimp, we can help craft your design, messaging, and send schedule to get the very most out of this powerful—and personal—medium.
We also offer our very own custom RainMail system, complete with advanced targeting, reporting, and email building capabilities to give you the power to easily craft branded, beautiful emails on your own schedule.
We’re not gonna lie—dealing with customer data can get pretty hairy. But we’re here to help smooth it out. The metaphorical hair, that is. Which... is a really weird image. Moving on.
We’re pros at building email lists of customers, potential customers, and other folks who support your brand by tying in your email platform to your website and social media channels.
We’ll also hyper-target your messaging to only the most relevant members on the list(s), even going so far as to customize the messaging for unique sends to each individual member. Additionally, we can help combine, separate, de-dupe, and segment your lists for the finest possible control.
Be forewarned: if our website were a pirate map, this section would bear the warning, “Here Thar Be Legal Mumbo-Jumbo”. But we’ll do our best to keep it short.
State and federal governments have established clear rules for legally sending business communications. And despite the “SPAM” part of the name, the CAN-SPAM act applies to more than just junk mail (and, somewhat disappointingly, doesn’t apply to canned meat products at all). Part of our job in handling email marketing on your behalf is ensuring that your company stays safe regarding all CAN-SPAM issues, including address verification, easy unsubscribes, honoring opt-out requests, and more.
Over 40% of Americans now read their email on a mobile device. (Heck, 72% read email in bed.) So it’s vital to make sure your message doesn’t ignore that rather significant chunk of your customer base.
Our RainMail email templates are guaranteed to look sweet from any angle, on any machine, from monitor to mobile and everything in between. (Yeah, that totally rhymes.) Many other email clients simply aren’t equipped to do this—we’re just sayin’.
@paultenhaken says: #HashtagEverything
We've done the research so you don't have to. We know what makes customers tick. And click—on your display ads.
Through our diverse ad network partners, we'll target your display ads to the websites your customers and potential customers are already using, fusing expert design with advanced digital strategy for the most effective online ad campaign possible. We make the ads, you make the sales. It’s a classic win-win.
If organic SEO is the marathon of search marketing, PPC advertising is the sprint. Put your business on the fast track by sending your ads to the top of Google, Yahoo!, Bing, and other major search engines with search advertising from Click Rain.
Strategic keyword and bidding research, combined with targeted advertising messages, will locate the most actionable audience and bring them to your site at the moment they're ready to buy. And our strategists are Google AdWords certified, which is like the Good Housekeeping seal of approval for paid search. Search marketing is one of our core strengths, and with it, we’ll carry you to the finish line.
We're proud to be a third-party partner for AdWords, and follow their partner guidelines.
Did you know? The most likely customer to purchase your product is someone who's already visited your store. It's like every time you visit the electronics department, the more likely you are to purchase that beautiful, glossy, ridiculously large new flat-screen TV.
We can help you target these valuable "near-miss" audience members by dishing up customized banners and messaging to other websites they frequent. Complete the conversion with site remarketing and never worry about "the one who got away" again.
Arthur C. Clarke once noted that "Any sufficiently advanced technology is indistinguishable from magic." Well, we think you’ll agree that search retargeting is pretty darn magical.
Using search retargeting, we can find customers who have been searching for the products and services you offer... without them ever have clicked on an organic search result or advertisement. With search retargeting, we have the ability to serve up banner ads to a highly targeted audience. It’s like site remarketing, but without users ever having landed on your site in the first place. Expecto patronum.
We’re not really surprised that “audit” isn’t a word most people like to hear. But we’ve found that our online audits are a great way for our clients to understand how well their website and online marketing strategies are meeting their corporate needs.
We’ll analyze your entire online presence, from your advertisements to your website content, to give you clear, actionable steps to improve your online presence.
Usability analysis inspects the intersection between a website's form and function. That is to say, a website’s design can contribute to its success as much as the search engine strategy or the content on the page.
From design actionability to calls to action to photo placement to color schemes, we’ll perform a thorough analysis of your design to ensure that customers are taking the right steps to reach your goals. And that's a beautiful thing.
We’ve worked on both the front and back end of several CRM products, and we’d love to use our insight to help you discern which one is right for your organization.
We’ll also make sure your chosen CRM is able to talk to the rest of your system, and ascertain that every dollar your site makes is both trackable and measurable. Because that’s what we’re all about.
We'll jump at any chance to go out into the community and share our love of tech, from our newest discoveries to our oldest favorite standbys. Of course, it's a lot more fun (and we look a lot less crazy) if we have an actual public speaking gig lined up.
In the past, we've spoken about a wide variety of topics, including 10 Things All Organizations Must Know About Social Media, Secrets of Search Engine Marketing, Building Your Personal Brand Online, Advanced Search Analytics, and more.
However, we’re also totally happy to put together a custom presentation specific to your organization’s needs. Just ask! We’re very friendly here. And eager to share what we’ve learned. Anything to make the internet a better place.
Did you know we offer training on a variety of online- and product-related topics? We like to treat our training sessions like a paper airplane, crafting it to the recipient’s specifications, filling it with the pertinent details, and letting it fly—right over your head. Just kidding! We’re really good at throwing paper airplanes, and at crafting dedicated training experiences that will meet your educational needs.
We offer comprehensive training to all levels on a variety of topics, including social media, SEM (PPC/organic), building your brand online, RainMail, NimbusCMS, or any other digital trend that strikes your fancy.
If we can't measure it, we don't do it.
Technology has the tendency to change, quickly and often. And it's our job to stay a step ahead—and to bring our clients along with us.
Staying ahead means the latest in responsive web design and mobile app development. It means that our strategists will provide continual analysis as the technological landscape shifts, and help you craft a customized digital strategy that is both robust and forward-thinking. It means that your organization will be prepared for whatever the future of technology, imminent or distant, may bring.
But even more so than that, we're able to stay ahead because we've assembled a dream team of highly experienced and dedicated web experts who love what they do. We're able to stay ahead because we're driven to do so, because we've invested ourselves in our work to our very core. When we say we eat, sleep, and breathe the web, we're not kidding.
In short, web development and analysis is more than our job—it's our vocation. It's our passion. And we're a certified partner of Google, which we think is pretty sweet.
So give us a shout. Take us for a test drive. Get to know us. And we'll help your organization create and meet its digital goals, whatever the future may bring.