After six years of formal education, Alexandra Farber joined Click Rain ready to work. She holds Bachelors' degrees in Advertising and Communication Studies, and an M.A. in Communication & Media Studies from South Dakota State University, coming from a long line of Jackrabbits. Alex wanted a career where she could simultaneously flex strategic and creative muscles; she found just that balance on the Account team at Click Rain.
Why digital marketing, though? It traces back to social media, which Alex has immersed herself in since she was young. That also partly explains how she won the "National Best Presenter" award at the National Student Advertising Competition in 2019.
Today, Alex believes digital marketing is the future of advertising, an industry that's always evolving to connect brands with customers in more meaningful ways. At Click Rain, she sees herself as a liaison between our clients and our agency: managing different sets of expectations, advocating for both sides of the relationship, and, above all, communicating—something she excels at.
Outside the office, Alex enjoys traveling, blogging, and catching up on the latest reality TV phenomenon. She's excited to explore all that downtown Sioux Falls has to offer.