The data-driven nature of marketing technology requires a learn-as-you-go mentality, which is one of the things Melissa loves so much about the field. As a senior marketing engineer, she combines extensive marketing knowledge with a passion to keep learning—something that benefits both her clients and their digital experiences.
Originally from Hartford, South Dakota, Melissa feels right at home in the Sioux Falls area. She received her bachelor’s degree in mass communications (public relations and advertising) from the University of South Dakota, along with an art minor. Her career has since included roles as a programmer, media team manager, and more, first in Sioux Falls and later in Minnesota. Each position has been built on her strengths in visualizing, creating, and adapting plans to reach goals.
When she’s not in the office, you’ll find Melissa exploring art and music (she actively attends art fairs), in the nearest yoga studio, or with her family and friends—particularly, her three nieces. She’s passionate about teaching girls and women to be confident with jobs in technology, whether it’s through Girls Who Code or friendly interaction, and loves having opportunities to mentor and inspire.