What started out as a curiosity to see how a website worked turned into a passion for Peder. From there, he started blogging and podcasting, which resulted in learning about using the web to grow a platform. Since then, Peder has used his experience to become a full-time marketing engineer. You can find him many days digging in analytics, writing up content, or researching new online marketing insights all while drinking down a Diet Coke.
Besides all that, Peder plays the cello and loves hanging out with his wife (Alison), son (Brady) and daughter (Noelle).