American State Bank is a Midwest-based bank that wanted to elevate their brand beyond the typical “small-town” feel. They partnered with us to create commercials that would reach the bank’s local audiences through cable television—an important marketing channel in the rural Midwest.
Our video team illustrated American State Bank’s strengths and values through:
- Compelling narratives
- Custom scripting and storyboarding
- High production values
- Recognizable area locations
We then unified the bank’s individual companies under a single aesthetic and end-slate design.