An organization that relies on engaging visual content, the Redlin Art Center’s website needed to translate the beauty of Terry Redlin’s oil paintings in an online environment. The site offers tourism and historic information, as well as an ecommerce store, and it needed an easy-to-use layout that would invite visitors to see the galleries in person.
We developed a website architecture that categorized pages by visitor type. We then rewrote the entire site to appeal to each audience. Our designers streamlined the buying process by adding advanced filtering options and consolidating separate but similar shop products into single, customizable options.
The new features, coupled with a responsive website design, provide visitors an appealing user interface and experience that showcases the Redlin Art Center’s history and collections.