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The Macro Importance of Microcopy
A content strategist can plan for how a website should flow, but if the copy isn’t intuitive, the strategy can fail. Something as seemingly insignificant like a 404 page text or explanation text alongside a form field can be the achilles heel for conversions. That's where microcopy comes in.
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What Do Content Strategy and “How I Met Your Mother” Have In Common?
It’s architecture. Content Strategy and Ted Mosby (The main character of How I Met Your Mother) have architecture in common. Sorry to introduce that so abruptly, but it felt appropriate to get that out there right away.
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Meet the Droplets: Click Rain’s 2021 Summer Interns
Introducing Click Rain's 2021 Summer Interns.
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Authentic Content Is King
It's not enough to pump your website full of blog posts or irrelevant landing pages. Both search engines and your customers want authentic content.
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New Promotions at Click Rain
We have recently recognized several team members with promotions. Jada Entringer, Chelsea Redinger, and Jenna Flyger (pictured above, left to right) have all assumed new roles in the company.
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The Positive Side of Negative Keywords
Using negative keywords can help you improve metrics like Click-Thru-Rate and Conversion Rate, which can help you achieve lower Costs-Per-Click, over time.
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2020 Search Marketing Expo [5 Key Takeaways]
Couldn’t attend the 2020 Search Marketing Expo? Don’t worry, here are the top 5 things you need to know about the latest marketing world updates.
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How to Please Google's Local Search Algorithms
There are several factors that play into how Google (or other search engines) rank your business. We’re going to be talking about the top two here.
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Hiring Through a Pandemic
Coronavirus pandemic notwithstanding, Click Rain made seven new hires in 2020. Hear from a few team members on overcoming the unique challenges.
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