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Braindrop: Design Psychology

Your web design can directly influence user decision. 

Here are three principles of design psychology that will help you create a more user-centered site.

User-centered design focuses on the audience identifying their unique needs and characteristics as well as applying basic psychological principles to communicate a message, solve a problem, or create an experience.

There are eight key psychological design principles. And in this video, we're going to dive into the first three. If you'd like to see an in-depth analysis of all eight, check out our blog at the link in our post.

Here's principle number one: Gestalt Theory. This theory describes people's tendency to unify visual elements into groups.Designs that use the six Gestalt principles appear coherent, unified, and complete. In our online boutique example, product images are all different sizes.

Applying the Gestalt principle of similarity, gives the site a more unified and professional appearance.

These principles not only improve the overall design of your site, but also enhance the usability and user experience by enabling visitors to quickly determine which parts of your site are relevant to them.

The second principle is the Von Restorff Effect. It recognizes the human tendency to notice and remember an element that stands apart from it's surroundings. Here you can see our store is trying to feature an online sale.

However, the text is lost within all the content of the page. Applying the Van Restorff Effect with a callout block page element helps this text get the attention it needs resulting in more sales and conversions.

Third is the principle of mental models. It predicts the user's thought process for how something should or might work.

Based on past experiences and conventions the user makes assumptions about how your site will operate. User-centered web design will understand and anticipate those assumptions so anyone can visit, interact with and navigate your site with ease and achieve their intended outcome.

For example, we can take the experience of putting items into a physical shopping cart and carry it over to the virtual shopping experience.

We can even add in some fun user interaction animations to make the buying experience more enjoyable which can increase repeat customers.

At Click Rain, we handcraft your site to capitalize on all eight design psychology principles.

Whether you want to update your existing site design, or start a new site from scratch, we can help.

If you'd like to learn more about the principles we covered today as well as the other five, check out our link to our blog post.

As always, thank you for watching and we'll see you next time. 

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