Braindrop: Google's Mobile Index [Video]

Marketing Engineer Tanner Sifferath shares Google's new emphasis for indexing search results and why a responsive site matters more than ever.


    Hi there. I'm Tanner Sifferath, one of Click Rain's marketing engineers. I'm here to talk to you about Google's looming mobile-first index change, which will be implemented in the upcoming months.

    The mobile index will act as Google's primary index, and Google will crawl the web from a desktop view as a secondary option to mobile view. Basically, Google is going to determine if you should rank for keywords based on your mobile site first and your desktop as a secondary option.

    This is a big deal. This is a reversal of the current index, which crawls the desktop version or your site for mobile results.

    So you're probably wondering: How will Google's new index impact me? Here are three things you should consider:

    1. If you have a responsive website, this should not negatively impact your rankings. In fact, it may boost your rankings if your top competitors don't have a responsive site.
    2. If your mobile site is a stripped down version of your desktop site, this may be problematic with Google's mobile-first index. In the upcoming months, Google is going to primarily crawl your mobile site for indexable content, rather than the desktop version of your site. If your mobile site only contains a few pages like an "About Us" and directions to your business, with Google's new update, that's going to be the content that is primarily indexed. So you may lose out on all the great content that exists on your desktop site.
    3. Recently Reuters published a report that states 75% of internet use will be from a mobile device in 2017. So this trend isn't going anywhere. To best serve the growing number of mobile device users, it may be time to invest in a mobile responsive website.

    I want to be clear, this is not a penalty like Penguin or Panda. Google is simply changing how they index sites. Hopefully, you have a responsive website because it should actually help your rankings in Google.

    If your website is not responsive, or features a mobile site that does not serve the same experience as your desktop site, your ranking in Google may suffer in the upcoming months. The best way to survive Google's mobile-first index update is to make sure your website is responsive.

    Like always, stay tuned for more marketing tips and trends. Thanks for watching. I'm Tanner Sifferath.

Related: Google Testing Mobile-First Index

Google began testing the new mobile index in November. Get the details on this announcement—plus, recommendations on testing your mobile site.