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Braindrop: Make Your Site Stand Out

  • Transcript

    Every good website has five important ingredients. Keep watching to learn what they are.

    First off, a good website means a good first impression of your business or your brand. You want to make sure visitors receive the same positive impression on your site as they get walking through your front door or meeting you in person. So here's how to do that.

    Number one is Performance.

    Visitors expect websites to load fast. Research shows that 53 percent of mobile site visitors will leave a site completely if it takes more than three seconds to load.

    Not only does that cause frustration, but you also risk losing credibility and ultimately sales. The answer: give your site a speed checkup.

    Number two: Accessibility.

    Think about the last store you went into. Did it have accessible parking? I'm betting it did.

    Things like accessible parking and elevators make brick-and-mortar businesses available to all your customers, and your website is really no different.

    Make sure users of all abilities can easily use your site by following the web content accessibility guidelines.

    Number three: Fresh Content Content is king.

    Content is the bread and butter of your website. If it's bad or outdated, it can cause visitors to lose trust in your business and you don't want that.

    The solution: a simple to use content management system or CMS.You're more likely to publish fresh, updated content if you can easily use your CMS.

    Click Rain's CMS of choice is Craft. It's a PHP based solution that gives you full control of all your website content. The best part: it's super easy to use, so make sure you check that platform out.

    Number four: Technology Integrations

    Provide visitors a consistent experience by integrating your email marketing, your sales and e-commerce functionality, or career listings on your website. You can even take it one step further and personalize the content for each visitor based on their location, customer status, or past history with your site.

    And finally, number five: Show up for the terms your customers are searching for.

    Google scans the pages on your site, recording the site's structure and on-page content. It's important to regularly review your search rankings and determine if it's time for search engine optimization tune-up.

    If any of this seems daunting, don't worry. Our team of experts can break it down for you. We specialize in building websites of all sizes and have been doing it for more than a decade.

    Get in touch with us to see how we can set you up for success.

    Thanks for watching, and we'll see you next time!