What is Voice Search?
Voice search allows you to use a portable device for searching the internet, opening apps, making calls, and more, all with a spoken command.
How Many People Use Voice Search?
Ok Google, how many people use voice search? 40% of adults use it at least once a day, so odds are you have too.
And with the growing internet of things you can expect the reliability and convenience of voice search to continue to grow too.
For your website this means a whole new way of reaching and speaking to your target audience.
How is Voice Search Different than Text Search?
Voice queries are longer and more conversational than text searches, so natural language and long-tail keywords are more important than ever.
Think about a traditional search your brand might target, something like "Vikings Schedule."
Applying the new strategy to reach voice search, we might have to shift that to something like what time do the Vikings play today?
These multi-keyword phrases are very specific, so targeting them in your content will help your answer accordingly.
Studies are repeatedly showing that voice is three times more likely than text to be used for local searches on mobile. People are asking questions in real-time, so the more you can leverage local knowledge and landmarks in your website content, the better.
So How Do You Prepare for This New Trend?
Optimizing your website for voice search is key. We have a few tips to get you started.
First, claim your Google My Business listing.
This is one of the best ways for Google to get your name, address, phone number, hours, and other basic information.
Having a claimed and up-to-date listing will help your chances of showing up in local searches.
Second, act natural, voice search is a conversation in real-time.
So write your content to mimic a real person's response.
Think about the questions people ask when they call your customer service center; use direct, succinct answers to respond.
Third, create a frequently asked questions page.
You probably already know what people are searching for, so compile that information and your responses in one page.
Lastly, don't forget the search engines.
The rules of SEO still apply, so use traditional strategies and structured data markup that gives specific information about your site and content to search engines.
Your audience is already voicing their questions, let's make sure your site has the answers.