Your website has two seconds to make an impression.
Is yours up to speed?
Improving your website performance has a lot of benefits, but they all come down to a better user experience. Think about a time you tried using your phone to find information on a bad connection.
Pages that are weighed down with too much data won't load, and that keeps you from getting what you need.
Studies have shown that 47 percent of people expect a site to load in two seconds or less. Keep them waiting, and you'll lose your audience.
And when it comes to ecommerce, a one-second delay in page response can result in a seven percent decrease in conversions. In other words, time is money.
Sites like Google have noticed, and they take your load time into account when ranking pages in search results. Fast-loading sites deliver content to users more quickly, and as a result, are ranked more highly in search results.
But how do you know if your site is performing well enough, and how can you make it better?
There are a couple of tools that will test your site speed. Google's page speed test and webpagetest.org are good places to start.
They'll show you the types of elements your site is using, like images, videos, fonts, and services, and whether any of them are slowing you down.
From there, making improvements can be as simple as resizing images that are too large, or more complicated, like changing your page's development to load critical elements first and supplementary content in the background.
Of course, there are always factors you can't control, like the data limits of your customer's cell phone plan, but by optimizing where you can, you improve your ability to meet people's needs despite those limitations.
At Click Rain, we do everything we can to optimize sites during their initial development. But you don't need a whole new site to start making improvements. Talk to us about your website's performance and how we can get it up to speed.
Thanks for watching, and we'll see you next time.