Category: Marketing Technology
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Why MarTech Is Important. And Why You Should Care.
What is marketing technology? Chances are you're already using it. As digital marketing efforts have grown, so have the platforms to manage it. We break down how MarTech can help you market smarter.
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Braindrop: What Is Programmatic?
As part of our Braindrops series, Jenna Jares breaks down what programmatic advertising is, how it can help your business, and how to know if it's a good fit for your campaigns.
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Braindrop: What Is a MarTech Stack?
Natalie Eisenberg shares what MarTech stacks are, how they can help us, and how you can start building yours.
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Braindrop: What Is MarTech?
Kate Kotzea, director of marketing technology at Click Rain, explains MarTech and shares three ways it can make your efforts more effective.
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Launch Your Facebook Campaign into the Next Dimension
Take a deeper look at Facebook advertising. If you’re looking to take your ads to infinity and beyond, here are tips to supercharge your next campaign.
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7 Tips to Win at Holiday Email Marketing
The holidays are just around the corner. In this post, Michaela Bernard gives you tips for planning for and optimizing your holiday email marketing campaigns.
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Search Acronyms
SEM, SERP, SEO — here's a quick guide to a few search acronyms.
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Call Tracking: The First Step to Attribution Success
Call tracking isn’t new, it isn’t flashy, and it won’t win you an award for creativity. Nevertheless, it could be the single most important tool in your MarTech stack. Here’s why.
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4 Ways to Counterattack the Rise of Ad Blockers
What can you do to counterattack the rise of browser ad blockers? Add a few of these tactics to your digital battle plan.
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