Category: Research
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Advanced Reporting Tricks with Google Analytics
Discover how to maximize your Acquisition Channels Reports for your business with a reporting feature called Custom Channel Groups.
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Google Analytics Site Search [For Beginners]
Site Search is a powerful report in Google Analytics that lets you see how past visitors utilized your website's search function. Get a tutorial in this post.
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Improve PPC Performance with Data Segmentation
Data can be overwhelming—especially if you run a lot of PPC campaigns. Here are 3 data segmentation ideas to uncover trends and spend your paid search budget more effectively.
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Make Persona Marketing Work for You
Mass marketing might have worked for Mad Men-era ad execs. But you'll need personalized, targeted marketing to reach today's consumer. Get started here.
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4 Insider Tips for Creating an Engaging Online Survey
Want to increase the response rate of your online surveys? JoAnna Ver Meer shares some insider marketing tips for creating an engaging online survey.
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