Category: Research
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Improve PPC Performance with Data Segmentation
Data can be overwhelming—especially if you run a lot of PPC campaigns. Here are 3 data segmentation ideas to uncover trends and spend your paid search budget more effectively.
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Make Persona Marketing Work for You
Mass marketing might have worked for Mad Men-era ad execs. But you'll need personalized, targeted marketing to reach today's consumer. Get started here.
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4 Insider Tips for Creating an Engaging Online Survey
Want to increase the response rate of your online surveys? JoAnna Ver Meer shares some insider marketing tips for creating an engaging online survey.
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