Category: Tech Trends
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The Positive Side of Negative Keywords
Using negative keywords can help you improve metrics like Click-Thru-Rate and Conversion Rate, which can help you achieve lower Costs-Per-Click, over time.
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2020 Search Marketing Expo [5 Key Takeaways]
Couldn’t attend the 2020 Search Marketing Expo? Don’t worry, here are the top 5 things you need to know about the latest marketing world updates.
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How to Please Google's Local Search Algorithms
There are several factors that play into how Google (or other search engines) rank your business. We’re going to be talking about the top two here.
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Social Ad Spend on the Rise: What You Need to Know for 2018
Get ready to ramp up your digital advertising budgets, because the rising costs of social advertising aren’t going anywhere.
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Braindrop: Let’s Chat About Bots
In the past year, we’ve seen an insurgence in brands jumping on the chatbot train. Learn how chatbots are changing the way we interact with brands and how your company can take advantage of chatbots.
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Braindrop: Meeker's Annual Report Highlights
Don't have time to review Mary Meeker's 300+ slide presentation on the future of the internet and digital marketing? Let us break it down for you in our latest Braindrop video.
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Braindrop: Google's Mobile Index [Video]
Marketing Engineer Tanner Sifferath shares Google's new emphasis for indexing search results and why a responsive site matters more than ever.
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Google Testing Mobile-First Index
With the primary index being shifted to a mobile-focused index, websites without mobile-friendly content may experience some SEO issues when it rolls out next year.
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Google’s Penguin 4.0 Now 'Devalues' Spam Links in Real-Time
Google announced the Penguin 4.0 update, indicating that it is now part of the “core algorithm.” Two major changes should make it easier to recover from Penguin penalties.
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