Click Rain has developed and launched a new local marketing platform, Stratus Local.
The platform was developed over the past 18 months by a dedicated team within Click Rain. CEO Natalie Eisenberg says it was an intentional move for the company. “We see innovation opportunities every day within our current business model, but have also pushed ourselves to expand beyond that model and diversify.”
As for the platform itself, it offers local marketing features such as review and local listings management, with more features in beta to be released later this year.
“Consumers today are relying more and more on reviews and local listings to make purchase decisions, but managing them can be a daunting task for businesses,” said Eric Ellefson, Click Rain Partner and COO, who has led the Stratus team. “Stratus allows even non-marketers to manage their reviews and listings on Google and Facebook with ease, all with one login, in one central platform.”
Click Rain sees opportunity to reach a new network of clientele both locally and nationally by selling subscriptions to Stratus and says there has already been a strong interest during its soft launch. Companies like First Dakota National Bank, Great Life, Lewis Drug, Neighborhood Dental, and Showplace Cabinetry are currently on board as partners using the platform. Monthly subscriptions start at $39/ month.