Game of Social Thrones

Despite my dad's best efforts, I've never been interested in football. I'm one of those apologetic folks who watches the Superbowl "for the ads" (and, when those fail to be as spectacular as promised, "for the snacks").

But this year, between trips to the potato chip bowl and beer fridge, I noticed an interesting trend in the ads. See for yourself:

Heck, even Instagram made a debut in Oreo's "Whisper Fight" commercial:

According to a Marketing Land study, "Twitter was mentioned in 26 of 52 national TV commercials... [while] Facebook was mentioned in only four of those commercials — about eight percent." It's especially interesting to note that last year, the two social channels tied for number of mentions.

To me, this is a fantastic real-life example of a trend that Paul discussed in his Trendigital presentation last Thursday: Facebook fatigue.

Whether it's due to lack of return on investment for corporations, the public's growing discontent with Facebook ad clutter, or a simple "moving-on" of our ADHD society to other shiny social media channels (Pinterest, Instagram, Vine, Snapchat, new MySpace, etc. ad nauseum) — Facebook may no longer be America's Social Sweetheart.

Superbowl-sized corporations, at least, seem to be transferring their social eggs to Twitter's basket. This could be because Twitter has shown "almost double the mobile revenue that Facebook has today", according to Forbes, or simply because they provide a cleaner and more enjoyable mobile experience. With 140 characters and a simple interface, Twitter is naturally mobile-friendly.

Either way, it will be interesting to watch social media behemoth Facebook battle its way back to the top.