Looking to learn more about Search? Here’s a few acronyms to get you started.
SEM = Search Engine Marketing. SEM encompasses both SEO and paid search.
SERP = Search Engine Results Page. The SERP displayed is in response to a query by the searcher.
PPC = Pay-Per-Click. Otherwise called paid search.
CPC = Cost Per Click. The cost for each click your ad receives.
SEO = Search Engine Optimization. SEO focuses on the organic, or unpaid, listings that appear naturally on a SERP.
CTR = Click-Through Rate. The number of times your ad appeared in search results divided by the number of clicks your ad received.
ROAS = Return On Ad Spend. Profit minus cost, divided by cost.
QS = Quality Score. The estimate of the quality of your ads, landing pages, and keywords. Lower CPC and better ad positions can be earned with higher quality ads.