Will Email Volume Go Up or Down in 2013?

2013 should prove to be an interesting year for online marketing. Ryan Holmes of Hootsuite predicts that email usage will decline due to increases in internal social media tools. Jay Baer of Convince and Convert disagrees. Watch his fascinating thoughts on why increased social media use will actual increase email use below:

Email marketing is definitely not dead, nor will it be for quite some time. Of course, we'd love to help with your email marketing strategy. In 2012, our own email sends averaged a near 40% open rate and a 30% click through rate. Just sayin'.