Company Expectations

  • Able to lead a client through many challenges

  • Stays calm under pressure

  • Is proactive in communication with others, using appropriate communication channels

  • Starts to identify ways to mentor others

  • Ability to solve basic problems that arise during the process of completing a task

  • Displays professionalism in interactions with staff and clients

  • Demonstrates time management of self and encourages the same behavior
    • Understands the correlation between time and budget

About This Role

The Media Strategist is responsible for developing and implementing media strategies for clients based on defined business objectives. Specific duties will include developing the right marketing mix to meet defined audience segments, understanding of platforms and what is needed at various stages of the consumer funnel, and ability to optimize campaigns effectively. The Media Strategist will be responsible for interacting with clients, attending client meetings, and representing the company in a professional manner.

Day-to-Day Expectations

  • Lead and guide media campaign strategy and plan development, execution, and optimization

  • Vendor management for existing relationships as well as looking for new opportunities

  • Provides accurate estimating for media performance

  • Articulate strategy and get buy-in from internal teams and clients

  • Assist in billing efforts and collaboration with finance and account teams

Required Skills

  • Strong writing and project management skills

  • Able to simplify media and digital marketing jargon to clients

  • Thorough understanding of media terminology

  • Full understanding of when and which tactics should be used in campaigns

  • Self-starter with the ability to identify client needs and opportunities and address them with little direction

  • Good presentation skills

  • Ability to understand media performance data and create topline media recommendations based on the information

  • Experience working in paid media platforms such as Meta Ads Manager, Google Ads, etc.

Preferred Years of Experience

3+

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