Nyberg's Ace Hardware Boosting In-Store Traffic with a 4x Return on Media Spend
Nyberg’s Ace has five store locations throughout Sioux Falls, South Dakota, each with a slightly different audience and marketing need. But all of them share one need: store visits from customers. Through strategic local marketing efforts in 2020, we helped them boost visits and sales at a fraction of the expected cost, yielding a 400% return on media investments.
The Challenge
Our friends at Nyberg's Ace wanted to start reaching and building trust and loyalty with a younger demographic--those who are just starting out in homeownership in Sioux Falls. During a year when local shopping and home projects skyrocketed, Nyberg’s Ace wanted to ensure media efforts were engaging the right demographic and driving results
The Results
At the end of 2020, the targeted local marketing campaign delivered both an increase in sales and a new audience. In-store visits to Nyberg’s Ace locations from media efforts accounted for 3% of total sales and the average cost per store visit came in much lower than projected, resulting in an average return of $4 for every $1 spent in media.
400%
return on media spend investment
3%
of total in-store sales were attributed to media spend
YOY growth
for the Lawn & Garden department
Our Approach to the Solution
Click Rain developed a strategic media campaign that was centered around local store visits and attracting new customers to Nyberg’s Ace locations. Media creative focused on social media platforms and featured seasonal products and departments.
To ensure our team was transparent and accountable to the Nyberg’s Ace team, we set a maximum cost per store visit we could optimize towards.
"When we need something accomplished in our marketing campaigns, we can put our trust into Click Rain. They put 100%+ effort into taking care of us; they “get us” and we are very appreciative of the top-notch marketing services they provide."
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