Regency Hotel Management Email Marketing Lit Up Christmas in July 2023
In the ever-evolving world of digital marketing, email marketing is like that friend who always comes through, and it sure does shine in this case study for Regency Hotel Management's 2023 Christmas in July campaign! Let's unwrap this feel-good story of success.
The Challenge
We were tasked with encouraging travelers to book a stay across 30 properties, while consumer prices had risen 3.2 percent compared to July 2022. But hey, we love a good challenge. And our secret tool from Santa’s workshop? Email marketing! No paid ads, just good spirit from our keyboard to the audience’s inbox.
The Results
Hold onto your Santa hats because the results were as magical as the season itself! We secured sales from several emails—48% from the Last Chance email, 43% from the Christmas is Here email, and 9% from the Early Bird email. It's like the campaign was spreading joy to everyone, naughty or nice. Check out that year-over-year growth!
Revenue Growth
213%
Open Rate
38%
Click Rate
2.2%
Our Approach
We aimed to create a buzz from the get-go. We stirred excitement and early bookings with an Early Bird email during the first week of the month. The extended booking window, from the Early Bird email to the Last Chance email, significantly boosted revenue numbers.
We deliberately avoided highly commercial aesthetics, opting for a more subtle and meaningful approach. Recognizing the significance of this mid-year campaign, we wanted to resonate with a sense of warmth. By weaving in Christmas messaging highlighting the joy of quality time, we emphasized the importance of experiences over material gifts. We strategically leaned into the savings aspect, understanding the economic considerations of our consumers. In doing so, we created a festive atmosphere that celebrated the Christmas spirit and acknowledged the value of cherished moments and financial caution during this time.
Not to mention, each email was curated with a festive holiday card theme, adding an extra touch of magic to engage our audience throughout the campaign. This year’s initiatives were in the (gift) bag.
"We love working with the Regency properties to help achieve their revenue goals. The Christmas in July campaign was a chance to showcase creativity while producing results!"
This is Click Rain Where Simplicity Meets Performance
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