Blue Bunny® Scooping Up Success: A Delightful Website Redesign

Connecting customers with purchase options was crucial for Blue Bunny. Knowing that, we vetted and ultimately integrated an updated “Where to Buy” tool that helped customers find Blue Bunny products in nearby stores and provided online purchase options. By exploring industry-leading tools, we ensured a seamless experience for both in-store and online shoppers.

Knowing that the “Where to Buy” tool is only effective if visitors use it, we prioritized its visibility. We highlighted the tool prominently in the navigation and strategically placed calls to action throughout the site. This ensured that no matter where visitors were on the site, they were never more than a click away from finding where to buy their favorite Blue Bunny frozen treat.

To attract more new users, we implemented several SEO enhancements. We structured URLs to minimize keyword competition between pages, maintained the SEO value of discontinued product pages, prioritized page speed, and more. These tactics helped improve Blue Bunny’s visibility in search results, particularly for non-branded searches.

Blue Bunny’s diverse product range deserved a spotlight. We built a product-focused navigation that made it easy for visitors to explore different product categories. We used engaging imagery and stylized elements to highlight new and featured products, making them more appealing and discoverable. Additionally, we implemented relational content across flavor pages, encouraging visitors to explore similar or complementary products.

We built flexibility into the site’s design and structure because Blue Bunny continually innovates. This allows for easy updates and additions, ensuring the website grows and evolves alongside Blue Bunny’s product offerings. The scalable architecture we implemented supports long-term growth and adapts to changing marketing needs.

True to Blue Bunny’s brand, we incorporated delightful surprises throughout the website. These whimsical elements not only enhanced the user experience but also reinforced the brand’s fun-loving identity:

• Subtle Animations: We brought the Blue Bunny logo to life with microanimations, such as the “B” playfully hopping, adding a touch of whimsy to every page.

• Blu® the Bunny: We incorporated Blu, the famous mascot that pops up in the bottom right corner, engaging visitors and adding an element of surprise and delight.

• Interactive Elements: Throughout the site, we sprinkled in interactive features that respond to user actions, creating a more engaging and memorable browsing experience.
  

These playful touches transform a simple browsing session into a joyful brand interaction, leaving visitors with a positive impression that extends beyond the screen to their next frozen treat purchase.

By balancing functionality with fun, we ensured that the website not only met Blue Bunny’s business objectives but also captured the essence of their brand, creating a digital experience as enjoyable as their frozen treats.