As proud Midwesterners, we're grateful to work alongside so many of our clients who are regional leaders in their industries. Nearly all the marketing plans we deploy at Click Rain are geared toward engaging consumers in the Upper Midwest. However, identifying meaningful digital insights for this region can be tricky due to factors like lower population density and relative age range. Tricky, but not impossible. Uncovering those insights is what the Digital State of the Midwest report is all about.
In 2018 Click Rain released the first Digital State of the Midwest report, and we’re back in 2022 with a new release packed with updated insights, trends, and best practices for engaging your customers in the Upper Midwest.
We surveyed 1,060 people in the Upper Midwest, with statistically proportional segments of respondents from North Dakota, South Dakota, Nebraska, Minnesota, and Iowa.
Surveys were distributed through an enterprise research platform to a targeted randomized audience with equal distributions around location and age.
In addition to respondents from the five states above, we received statistically proportional responses from three age groups: 18–34-year-olds, 35–54-year-olds, and 55-year-olds and above. (Minors were excluded from the survey.)
A 1,060-person sample of a population of 12.37 million people in this five-state region yields a confidence interval of 95% and a margin of error of ±3%.
We have 50 pages of insights, charts, and key findings to help strengthen your marketing plans. We showcase how regional trends may differ from national studies, and the nuances between states. Some of the data and insights you can expect:
is Google’s market share in the Midwest, compared to 61.4% in the U.S. Is your marketing plan investing media dollars on the right platforms?
Get the consumer insights you need to elevate your digital marketing plan. Purchase your copy of the report for $49.99 today.