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Data

Making sense of the data so you can run your business.

"Is my marketing working?"

It’s a common question and one data can help answer. At Click Rain, we ensure your technology is tracking the right data points across all of your marketing efforts. With meaningful metrics, we can track the data that most clearly impacts your business goals, allowing us to make smarter marketing decisions.

Data is more than just reporting, though. We utilize Conversion Rate Optimization (CRO) and targeted customer research to ensure marketing and website strategies are built from sound strategy rather than assumptions.

Capabilities

Reporting & Analytics

We connect your business goals to your marketing technology data. Our reports pull in real-time data and are built to provide you a resource to quickly answer, “how are our marketing efforts performing?”

Audience Research

Your audiences are one of the most important aspects of any marketing effort. The more you define who your customers are, the better you can serve them. Our team specializes in audience research and persona development, helping you understand your customers and what motivates them. Breaking your audience into personas allows you to speak more directly to them. As a result, your audiences have stronger brand connections and higher conversions.

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Data Visualization

More data is available than ever before—which means there’s more to make sense of. Bring yours to life with data visualization. Taking business intelligence one step further, we use data analysis, dashboards, automated reports, and more to show you the right data in the right way. From there, you can share it with your employees, executives, and stakeholders. With everyone on the same page, you can continue your business’s story towards success.

Conversion Rate Optimization

Our team uses technology to optimize your website for long-term business success. Through quantitative and qualitative user analysis, we can identify friction points in the conversion process. We then use results to quantify proposed design and UX changes, implementing the winning variations and impacting your businesses bottom line.

Put us on your team.

Our partnerships are a team effort to make your marketing technology work for you. Contact us today!