Lewis Drug, a regional retail and pharmacy chain, partnered with Click Rain in January 2017 to improve its local listings: the online profile that contains a business’s name, address, and phone number. Over the course of the nine-month partnership, Lewis’ direction requests, phone calls, and website visits through local listings have increased by 28%.
Retail customers in growing numbers use search engines to locate nearby stores or find store hours and directions. This information is often displayed in a local search pack, which lists the top local listings matching the query. And since 53% of consumers search for a local business at least once a month, the importance of claimed, accurate listings is also growing.
Unclaimed listings can prevent businesses from showing up in these local search packs. Inconsistent listings with inaccurate information can hurt the customer search experience—even if they do show up in the local pack. This can, in turn, cause a consumer to lose trust in a business.
Fortunately, businesses can improve their local listings to avoid these problems.
Click Rain helped Lewis claim store locations through Google My Business. Our team helped verify business-critical information, while ensuring the listings were optimized for local searches. Using a variety of MarTech solutions, we updated each listing’s hours and improved NAP (name, address, phone number) consistency—a key search-ranking factor for local businesses.
Nine months into our local listing optimization efforts with Lewis, actions taken through Google My Business have increased. Engagement has improved by 28% compared to Q1 of 2017. Lewis’ now-claimed local listings have directed more customers to Lewis by way of:
- phone calls
- direction requests
- website visits
By focusing on more comprehensive and accurate local listings, Lewis extends their culture of delivering excellent customer service to the web. If you are a business with multiple locations, claiming local listings is a simple step you can take to deliver a simplified and clear path for your customers to find you in their searches.