Higher Ed Redesign Improves Usability, Attracts Students
Dakota State University
Turn your website into your biggest competitive advantage and your business’s best sales tool. Rather than just looking good (although we'll make it look great, too), your website needs a strong technical foundation if you want it to work for you.
Building a high-performance website takes intuitive technology, data integrations, and strategic customization—and we’ve got just the thing.
As a marketing technology agency, we know the “little” things are a big deal—like coding your site for conversion tracking, tying your platforms together, and structuring data so that Google (and other search engines) can easily crawl and find your content. We provide responsive front-end templating, integrate it with a content management system, and empower you to make the most of your online presence.
We take a mobile-first approach to both design and development, catering to the smallest viewports first and using progressive enhancement to build our way up. As a result, you get a site that looks and performs its best on any screen size. We help you get your messaging across, no matter what device your audience is using.
Your online presence is more than your website—you have multiple platforms with a wealth of data to keep track of. We’ll use your website to streamline the process, tying disparate systems together in a way that makes sense for you. Whether it’s email platforms, marketing automation, or your CRM, we’ll make sure they’re connected.
You’re focused on your audience, which means your website should be, too. Their interaction with your site can make or break a conversion, and it only takes a few seconds. Our developers capitalize on those few seconds with a user experience that’s natural and efficient: your customers will find what they’re looking for in the most seamless way possible.
The right content strategy is your blueprint to a simplified, well-organized website—which search engines appreciate. We’ll audit your site’s existing content, looking for any gaps to fill or information to rearrange. Content development then builds on your strategy with ideas, messaging, and elements that adhere to your brand while reaching your audience.
Meet people where they are with personalized content. It creates a customized experience by changing based on various details: the user’s journey, the platform and/or device they’re coming from, and more. We’ll help you craft and implement messaging for specific audiences and moments, leading to personalized user experiences that convert.