Since 1977, Furniture Mart USA has grown from one Sioux Falls, South Dakota, location to 40 stores across a five-state region. That growth increased online sales, as well, and the furniture retailer needed a website that gave users a seamless shopping and checkout experience.
Click Rain updated the Furniture Mart website to reflect a modern, elegant aesthetic in a responsive design. With that came an optimized layout of key pages and a streamlined checkout flow. We added a “quick view” modal, allowing users to view products while browsing rather than going to the product page.
Other added features include a product comparison tool that lets shoppers quickly compare key dimensions and details, as well as a “wish list” where shoppers save items for later. The result was a more efficient website that now gives users an improved shopping experience.