Raven Industries is a diversified technology company made up of a corporate office and three business units: Applied Technology, Engineered Films, and Aerostar. The company needed a website that would communicate its unique value in the marketplace, while reflecting a history of and reputation for solving great challenges.
Click Rain created a unified presence for Raven’s corporate site with its three divisions. Taking into account the different audiences for the separate divisions, we retained the distinct attributes of each in the design and content. A refreshed, responsive design also reflected the company’s new brand standards while ensuring the site’s compatibility with the latest digital technologies.
Our video team also created four new videos to further communicate Raven’s culture and company.
- Recruitment video: Improved the effectiveness of recruiting efforts by explaining Raven's culture, and delivering a coherent message and clear call to action
- Product video: Combined 2D and 3D animation techniques to highlight product specifications, using multiple languages, for display in a trade show environment
- 360 video: Created immersive windows into the company’s operations and facilities providing interactivity and a sense of participation in key elements of Raven’s activities
- Homepage header video: Provided visual context to Raven’s abstract online presence with multiple compelling views of their headquarters in Sioux Falls