The South Dakota State University (SDSU) Foundation needed a new website that streamlined their information and donation process. They needed a modernized site that was more engaging, while being easier to administer, to establish a stronger online presence.
The new, responsive design leveraged the Foundation’s existing “Impact Greatness” branding creative and messaging to unify the online experience with its other components. A revamped site architecture focused on donation stories and optimizing the donation form.
We rewrote content throughout, including easy-to-understand information on various projects and ways to donate. Clear calls to action, multiple paths to the donation form, and a secure portal where trustees could view secure internal information created an improved user experience and stronger online impression for their alumni, donors, and Jackrabbit supporters.