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Wells Enterprises, the nation’s leading private family-owned ice cream and frozen treat manufacturer, does everything “for the love of ice cream”: from how they create products to how they run their business. When it came time for a new website, they needed one that communicated that belief as well as their reputation within the CPG industry.

With that in mind, Click Rain designed and developed the Wells website to be more responsive and intuitive. A clean, simple, and modern look, complemented by bright ice cream images, united the company’s industry-leading food safety standards with the inherent joy of ice cream.

The site’s content was structured to a user-friendly layout showcasing Wells' news, brands, and mission. SEO-centered terminology improved the site’s online presence.